Author： Maslen Roy Platts Ken W.
Publisher： Inderscience Publishers
ISSN： 1368-2148
Source： International Journal of Manufacturing Technology and Management, Vol.1, Iss.4-5, 2003-07, pp. : 349-365
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Abstract
The majority of manufacturing strategy literature focuses on the process of formulation rather than implementation. This paper focuses on the process of change and in particular on how businesses can build the capabilities required to drive competitive strategy. To this end, the research has taken an existing manufacturing strategy process [1] and expanded it to help businesses create commitment and to take the actions required to build new manufacturing capabilities. This process is based on the concept of "directed strategy" and applies the technique of force field analysis [2]. The research applied the new manufacturing strategy process in six different businesses and observed their progress over the following twelve months.
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