Risk propensity, risk perception and business plan formalisation: a conceptual investigation

Author： Giunipero Larry C.   Denslow Diane   Melton Horace L.  

Publisher： Inderscience Publishers

ISSN： 1368-275X

Source： International Journal of Entrepreneurship and Innovation Management, Vol.8, Iss.4, 2008-12, pp. : 397-416

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