Marketing performance measurement: evolution of research and practice

Author： Clark Bruce H.   Ambler Tim  

Publisher： Inderscience Publishers

ISSN： 1368-4892

Source： International Journal of Business Performance Management, Vol.3, Iss.2-4, 2003-07, pp. : 231-244

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

The evolution of performance measurement research: Developments in the last decade and a research agenda for the next

By Neely Andy  

International Journal of Operations & Production Management, Vol. 25, Iss. 12, 2005-12 ,pp. : 1264-1277

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Engaging marketing in performance measurement

By Woodburn Diana  

Measuring Business Excellence, Vol. 8, Iss. 4, 2004-12 ,pp. : 63-72

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Marketing research performance and strategy

By Bednall David H.B.   Valos Michael J.  

International Journal of Productivity and Performance Management, Vol. 54, Iss. 5-6, 2005-07 ,pp. : 438-450

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Performance measurement action research

By Moss Qi Zhou   Alho Johanna   Alexander Keith  

Journal of Facilities Management, Vol. 5, Iss. 4, 2007-10 ,pp. : 290-300

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Performance measurement: from philosophy to practice

By Tangen Stefan  

International Journal of Productivity and Performance Management, Vol. 53, Iss. 8, 2004-12 ,pp. : 726-737

Emerald Group Publishing Ltd

Access to resources Recommend Favorite