Author： Barrutia Jose M. Echebarria Carmen
Publisher： Inderscience Publishers
ISSN： 1460-6712
Source： International Journal of Financial Services Management, Vol.1, Iss.2-3, 2006-05, pp. : 322-344
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Abstract
This study aims to measure the impact of digitalisation in Spain's banking sector. Our starting point is a quantitative investigation that reveals the growing, though still slight, presence of the internet within multichannel bank distribution in Spain. The macro level results do not yet reflect the relevance of the emergent transformations that are occurring at a micro level, though it is possible to identify this process through qualitative research. Although the internet banking channel in Spain is expanding at a lesser rate than that predicted by the most optimistic forecasts, the worldwide web is registering a significant impact along the lines foreseen in strategic marketing studies.
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