The integrated web-based marketing communication model: a South African case study

Author: Barker Rachel   Angelopulo George  

Publisher: Inderscience Publishers

ISSN: 1468-4322

Source: International Journal of Technology, Policy and Management, Vol.4, Iss.1, 2004-05, pp. : 53-62

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract