Factors affecting Finnish consumers' intention to receive SMS marketing: a conceptual model and an empirical study

Author: Karjaluoto Heikki   Standing Craig   Becker Michael   Leppaniemi Matti  

Publisher: Inderscience Publishers

ISSN: 1470-6067

Source: International Journal of Electronic Business, Vol.6, Iss.3, 2008-06, pp. : 298-318

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Abstract