B2C e-commerce in Malaysia: Perceived Characteristics of Innovating and trust perspective

Author: Poong Yew-Siang   Eze Uchenna Cyril   Talha Mohammad  

Publisher: Inderscience Publishers

ISSN: 1470-6067

Source: International Journal of Electronic Business, Vol.7, Iss.4, 2009-07, pp. : 392-427

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Abstract