Factors influencing consumers' willingness to accept mobile advertising: a conceptual model

Author： Leppaniemi Matti   Karjaluoto Heikki  

Publisher： Inderscience Publishers

ISSN： 1470-949X

Source： International Journal of Mobile Communications, Vol.3, Iss.3, 2005-03, pp. : 197-213

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Factors influencing mobile advertising avoidance

By Rau Pei-Luen Patrick   Liao Qingzi   Chen Cuiling  

International Journal of Mobile Communications, Vol. 11, Iss. 2, 2013-03 ,pp. : 123-139

Inderscience Publishers

Access to resources Recommend Favorite

Towards a conceptual model: a path analysis of fundamental relationships affecting mobile advertising effectiveness

By Beneke Justin  

International Journal of Electronic Finance, Vol. 5, Iss. 1, 2011-01 ,pp. : 15-31

Inderscience Publishers

Access to resources Recommend Favorite

Factors influencing the use of portals on mobile internet devices

By Lee Sun-Hee  

International Journal of Mobile Communications, Vol. 11, Iss. 3, 2013-07 ,pp. : 279-298

Inderscience Publishers

Access to resources Recommend Favorite

An empirical analysis of factors influencing users' adoption and use of mobile services in China

By Deng Zhaohua   Lu Yaobin   Wang Bin   Zhang Jinlong   Wei Kwok Kee  

International Journal of Mobile Communications, Vol. 8, Iss. 5, 2010-08 ,pp. : 561-585

Inderscience Publishers

Access to resources Recommend Favorite

An empirical analysis of factors influencing the adoption of Mobile Instant Messaging in China

By Deng Guoyin Jiang; Wenjuan  

International Journal of Mobile Communications, Vol. 9, Iss. 6, 2011-10 ,pp. : 563-583

Inderscience Publishers

Access to resources Recommend Favorite