Utility-based design of mobile ticketing applications a conjoint-analytical approach

Author： Bauer Hans H.   Reichardt Tina   Exler Stefanie   Tranka Eva  

Publisher： Inderscience Publishers

ISSN： 1470-949X

Source： International Journal of Mobile Communications, Vol.5, Iss.4, 2007-03, pp. : 457-473

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