Segmenting bank customers by resistance to mobile banking

Author： Laukkanen Tommi   Sinkkonen Suvi   Laukkanen Pekka   Kivijarvi Marke  

Publisher： Inderscience Publishers

ISSN： 1470-949X

Source： International Journal of Mobile Communications, Vol.6, Iss.3, 2008-03, pp. : 309-320

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