Adoption of mobile Location-Based Services with Zaltman Metaphor Elicitation Techniques

Author: Lee Tzong-Ru   Chen Shiou-Yu   Wang Shiau-Ting   Chang Shuchih Ernest  

Publisher: Inderscience Publishers

ISSN: 1470-949X

Source: International Journal of Mobile Communications, Vol.7, Iss.1, 2008-11, pp. : 117-132

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Abstract