Why should I tell you? Applying a culturally attuned privacy theory to understand global customers' online disclosure behaviours in e-commerce transactions

Author: Zakaria Norhayati   Zakaria Nasriah   Yusof Shafiz Affendi Mohd  

Publisher: Inderscience Publishers

ISSN: 1470-9503

Source: International Journal of Networking and Virtual Organisations, Vol.6, Iss.6, 2009-08, pp. : 604-619

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Abstract