Analytical customer relationship management in insurance industry using data mining: a case study of Indian insurance company

Author: Ranjan Jayanthi   Singh Raghuvir   Bhatnagar Vishal  

Publisher: Inderscience Publishers

ISSN: 1470-9503

Source: International Journal of Networking and Virtual Organisations, Vol.9, Iss.4, 2011-11, pp. : 331-366

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