Sharpening the edge of market-driven intangibles and innovations

Author： Tuominen Matti   Kajalo Sami   Rajala Arto   Matear Sheelagh   Hooley Graham J.  

Publisher： Inderscience Publishers

ISSN： 1474-7332

Source： International Journal of Revenue Management, Vol.1, Iss.3, 2007-10, pp. : 247-261

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