Cultural innovation through store atmosphere and product design: a case of the craft industry

Author： Kao Yie-Fang   Shu Pei-Gi   Yang Ming-Hsien   Chang Tzu-Yang  

Publisher： Inderscience Publishers

ISSN： 1474-7332

Source： International Journal of Revenue Management, Vol.2, Iss.4, 2008-10, pp. : 344-360

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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