A linear programming model to revenue management for advertising in mass media

Author: Pan Kewen   Leung Stephen Chi Hang   Xiao Di  

Publisher: Inderscience Publishers

ISSN: 1474-7332

Source: International Journal of Revenue Management, Vol.5, Iss.2-3, 2011-05, pp. : 145-156

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract