Agenda-setting and La Copa Mundial: marketing through agenda-setting on soccer blogs during the 2010 World Cup

Author： Burch Lauren M.   Frederick Evan L.   Zimmerman Matthew H.   Clavio Galen E.  

Publisher： Inderscience Publishers

ISSN： 1475-8962

Source： International Journal of Sport Management and Marketing, Vol.10, Iss.3-4, 2011-01, pp. : 213-231

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