Literature review on brand equity in professional team sport: a German perspective on ice hockey

By Suckow Christina  

International Journal of Sport Management and Marketing, Vol. 5, Iss. 1-2, 2008-12 ,pp. : 211-225

Inderscience Publishers

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Understanding brand's value: advancing brand equity tracking to brand equity management

By Leiser Michael  

Handbook of Business Strategy, Vol. 5, Iss. 1, 2004-12 ,pp. : 216-222

Emerald Group Publishing Ltd

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Understanding brand's value: advancing brand equity tracking to brand equity management

By Leiser Michael  

Handbook of Business Strategy, Vol. 5, Iss. 1, 2004-01 ,pp. : 216-222

Emerald Group Publishing Ltd

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The dynamics of brand equity, co-branding and sponsorship in professional sports

By Frederick Howard   Patil Sandeep  

International Journal of Sport Management and Marketing, Vol. 7, Iss. 1-2, 2009-12 ,pp. : 44-57

Inderscience Publishers

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Brand Equity and Shareholder Value

By Pahud de Mortanges C.   van Riel A.  

European Management Journal, Vol. 21, Iss. 4, 2003-08 ,pp. : 521-527

Elsevier

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