Exploring the degree of commercialisation associated with sports marketing activities

By Smith Amber A.   Synowka David P.   Clark John S.   Smith Alan D.  

International Journal of Services and Operations Management, Vol. 11, Iss. 2, 2012-01 ,pp. : 170-200

Inderscience Publishers

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Expressing Fenway: managing and marketing heritage within the global sports marketplace

By Friedman Michael T.   Silk Michael L.  

International Journal of Sport Management and Marketing, Vol. 1, Iss. 1-2, 2005-05 ,pp. : 37-55

Inderscience Publishers

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Online destination marketing: maximising the tourism potential of a sports event

By Devine Adrian   Bolan Peter   Devine Frances  

International Journal of Sport Management and Marketing, Vol. 7, Iss. 1-2, 2009-12 ,pp. : 58-75

Inderscience Publishers

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Power and value appropriation in the direct-marketing publishing supply chain

By Watson Glyn  

Supply Chain Management: An International Journal, Vol. 4, Iss. 4, 1999-04 ,pp. : 192-198

Emerald Group Publishing Ltd

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Great Guns Marketing retains the family feel despite rapid expansion: Managing director exploits the power of listening to employees

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Human Resource Management International Digest, Vol. 15, Iss. 7, 2007-10 ,pp. : 14-16

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