Event effectiveness: analysing the perceptions of key stakeholders of the Lexmark Indy 300/Champ Car Event, Gold Coast

Author: Nguyen Sheila N.   Menzies Jane  

Publisher: Inderscience Publishers

ISSN: 1475-8962

Source: International Journal of Sport Management and Marketing, Vol.8, Iss.1-2, 2010-07, pp. : 106-130

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