Sport fans' sponsorship evaluation based on their perceived relationship value with a sport property

ISSN： 1475-8962

Source： International Journal of Sport Management and Marketing, Vol.9, Iss.1-2, 2011-05, pp. : 116-131

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Sport fans' responses to the end of the season

By Grieve Frederick G. Wann Daniel L. Zapalac Ryan K.

International Journal of Sport Management and Marketing, Vol. 4, Iss. 4, 2009-01 ,pp. : 375-389

Inderscience Publishers

Access to resources Recommend Favorite

Teaching sport sponsorship sales through experiential learning

By McKelvey Steve Southall Richard M.

International Journal of Sport Management and Marketing, Vol. 4, Iss. 2-3, 2008-06 ,pp. : 225-254

Inderscience Publishers

Access to resources Recommend Favorite

Reflecting the Public Value of Sport

By Brookes Stephen

Public Management Review, Vol. 11, Iss. 4, 2009-07 ,pp. : 401-420

Routledge Ltd

Access to resources Recommend Favorite

Impact of core and peripheral service quality on consumption behavior of professional team sport spectators as mediated by perceived value

By Byon Kevin K. Zhang James J. Baker Thomas A.

European Sport Management Quarterly, Vol. 13, Iss. 2, 2013-04 ,pp. : 232-263

Routledge Ltd

Access to resources Recommend Favorite

Research-based knowledge utilization in a community sport evaluation: a case study

By Hills Laura Maitland Alison

International Journal of Public Sector Management, Vol. 27, Iss. 2, 2014-02 ,pp. : 165-172

Emerald Group Publishing Ltd

Access to resources Recommend Favorite