Marketing in sport leagues: optimising the product design. Intra-championship competitive intensity in French football Ligue 1 and basketball Pro A

Author： Scelles Nicolas   Desbordes Michel   Durand Christophe  

Publisher： Inderscience Publishers

ISSN： 1475-8962

Source： International Journal of Sport Management and Marketing, Vol.9, Iss.1-2, 2011-05, pp. : 13-28

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