The influence of club and sponsor images and club-sponsor congruence in the Australian Football League

Author： Johnston Margaret A.   Paulsen Neil  

Publisher： Inderscience Publishers

ISSN： 1475-8962

Source： International Journal of Sport Management and Marketing, Vol.9, Iss.1-2, 2011-05, pp. : 29-53

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

A stakeholder approach to football club governance

By Senaux Benoit  

International Journal of Sport Management and Marketing, Vol. 4, Iss. 1, 2008-03 ,pp. : 4-17

Inderscience Publishers

Access to resources Recommend Favorite

Football club financial reporting: time for a new model?

By Morrow Stephen  

Sport, Business and Management: An International Journal, Vol. 3, Iss. 4, 2013-10 ,pp. : 297-311

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Collaborative communication in sponsor relations

By Farrelly Francis   Quester Pascale   Mavondo Felix  

Corporate Communications: An International Journal, Vol. 8, Iss. 2, 2003-06 ,pp. : 128-138

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The relationship between ownership structure and club performance in the English Premier League

By Wilson Robert   Plumley Daniel   Ramchandani Girish  

Sport, Business and Management: An International Journal, Vol. 3, Iss. 1, 2013-03 ,pp. : 19-36

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Introducing FOrNeX: a composite index for the intangible resources of the football club

By Andrikopoulos Andreas   Kaimenakis Nikolaos  

International Journal of Sport Management and Marketing, Vol. 5, Iss. 3, 2009-02 ,pp. : 251-266

Inderscience Publishers

Access to resources Recommend Favorite