A comparison of spectators' and franchise staffs' perceptions on the effectiveness of the marketing techniques adopted by the Super Basketball League in Taiwan

Author： Chen Steve   Dick Ronald   Dongfang Chie-Der   Teng Pi-Yun  

Publisher： Inderscience Publishers

ISSN： 1476-1297

Source： International Journal of Entrepreneurship and Small Business, Vol.7, Iss.4, 2009-02, pp. : 466-477

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