A catastrophe model for developing loyalty strategies: a case study on choice behaviour of pick-up point for online shopping

Author: Huang Yu-Kai   Feng Cheng-Min  

Publisher: Inderscience Publishers

ISSN: 1741-539X

Source: International Journal of Services Operations and Informatics, Vol.4, Iss.2, 2009-02, pp. : 107-122

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Abstract