The empirical relationship between product variety, in-house capability and outsourcing capability: the case of a watch manufacturing firm in India

Author: Krishna Chimata Murali   Ray Pradip Kumar  

Publisher: Inderscience Publishers

ISSN: 1741-878X

Source: International Journal of Technology Marketing, Vol.3, Iss.3, 2008-08, pp. : 223-257

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Abstract