The management of marketing knowledge in the early phases of the innovation process

Author： Adams Pamela  

Publisher： Inderscience Publishers

ISSN： 1741-878X

Source： International Journal of Technology Marketing, Vol.4, Iss.2-3, 2009-06, pp. : 113-128

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Knowledge Management in Marketing

By Schlegelmilch B.B.   Penz E.  

The Marketing Review, Vol. 3, Iss. 1, 2002-09 ,pp. : 5-19

Westburn Publishers Ltd

Access to resources Recommend Favorite

MkIS support for the marketing management process:: perceived improvements for marketing management

By Talvinen Jari M   Saarinen Timo  

Marketing Intelligence & Planning, Vol. 13, Iss. 1, 1995-01 ,pp. : 18-27

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Partnering paradigms? Knowledge management and relationship marketing

By Rowley Jennifer  

Industrial Management & Data Systems, Vol. 104, Iss. 2, 2004-02 ,pp. : 149-157

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Tacit knowledge and the epistemology of expertise in strategic marketing management

By Hackley Christopher E  

European Journal of Marketing, Vol. 33, Iss. 7-8, 1999-07 ,pp. : 720-736

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Service innovation through dynamic knowledge management

By Shang Shari S.C.   Lin Shu-Fang   Wu Ya-Ling  

Industrial Management & Data Systems, Vol. 109, Iss. 3, 2009-03 ,pp. : 322-337

Emerald Group Publishing Ltd

Access to resources Recommend Favorite