Stakeholder perceptions and implications for technology marketing in multi-sector innovations: the case of intelligent transport systems

Author: Bunn Michele D.   Azmi Faiza   Puentes Manuel  

Publisher: Inderscience Publishers

ISSN: 1741-878X

Source: International Journal of Technology Marketing, Vol.4, Iss.2-3, 2009-06, pp. : 129-148

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Abstract