Effect of perceived brand environment-friendliness on Indian consumer attitude and purchase intention

By  

Marketing Intelligence & Planning, Vol. 33, Iss. 3, 2015-05 ,pp. : 258-275

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Promotional strategies on the World Wide Web

By Doren Doris C. Van   Fechner Deborah L.   Green-Adelsberger Kathy  

Journal of Marketing Communications, Vol. 6, Iss. 1, 2000-03 ,pp. : 21-35

Routledge Ltd

Access to resources Recommend Favorite

Effects of reputation and website quality on online consumers' emotion, perceived risk and purchase intention: Based on the stimulus-organism-response model

By Kim Jiyoung   Lennon Sharron J.  

Journal of Research in Interactive Marketing, Vol. 7, Iss. 1, 2013-03 ,pp. : 33-56

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The Internet for the rest of us: marketing on the World Wide Web

By Ainscough Thomas L.  

Journal of Consumer Marketing, Vol. 13, Iss. 2, 1996-04 ,pp. : 36-47

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The use of the World Wide Web for commercial purposes

By Cheung Waiman  

Industrial Management & Data Systems, Vol. 98, Iss. 4, 1998-04 ,pp. : 172-177

Emerald Group Publishing Ltd

Access to resources Recommend Favorite