Author： Hsu Li-Ling Chen Minder
Publisher： Emerald Group Publishing Ltd
ISSN： 0263-5577
Source： Industrial Management & Data Systems, Vol.104, Iss.1, 2004-01, pp. : 42-55
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Abstract
Interactions between manufacturing and marketing departments often determine the competitiveness and profitability of a firm. Enterprise resource planning (ERP) systems address integration issues of business functions; and benefits contributed by ERP implementation found in the literature are similar to those achieved through the integration of manufacturing and marketing functions. Uses a research model based on contingency theory and socio-technical theory to study the effects of ERP implementation on marketing and manufacturing integration. A study of four companies in the electronic industry shows that internal organizational and external factors affect the interaction between manufacturing and marketing and results in performance improvement. Provides a new perspective of the factors that impact the effectiveness of ERP systems.
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