An exploration of marketing tactics for turbulent environments

Author: Mason Roger B.   Staude Gavin  

Publisher: Emerald Group Publishing Ltd

ISSN: 0263-5577

Source: Industrial Management & Data Systems, Vol.109, Iss.2, 2009-03, pp. : 173-190

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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Abstract