Marketing in medium-sized manufacturing firms: The state-of-the-art in Britain, 1987-92

Author: Brooksbank Roger   Kirby David A   Taylor David   Jones-Evans Dylan  

Publisher: Emerald Group Publishing Ltd

ISSN: 0309-0566

Source: European Journal of Marketing, Vol.33, Iss.1-2, 1999-01, pp. : 103-120

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Abstract