Market mavens' purchase decision evaluative criteria: implications for brand and store promotion efforts

ISSN： 0736-3761

Source： Journal of Consumer Marketing, Vol.12, Iss.3, 1995-03, pp. : 4-21

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

The importance of brand in the industrial purchase decision: a case study of the UK tractor market

By Walley Keith Custance Paul Taylor Sam Lindgreen Adam Hingley Martin

The Journal of Business and Industrial Marketing, Vol. 22, Iss. 6, 2007-08 ,pp. : 383-393

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Effects of evaluative criteria on fashion brand extension

By Forney Judith C Park Eun Joo Brandon Lynn

Journal of Fashion Marketing and Management, Vol. 9, Iss. 2, 2005-02 ,pp. : 156-165

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Market Mavens' Attitudes Towards General Technology: Implications for Marketing Communications

By Geissler Gary Edison Steve

Journal of Marketing Communications, Vol. 11, Iss. 2, 2005-06 ,pp. : 73-94

Routledge Ltd

Access to resources Recommend Favorite

Does advertising matter to store brand purchase intention? A conceptual framework

By Levy Shalom Gendel-Guterman Hanna

Journal of Product and Brand Management, Vol. 21, Iss. 2, 2012-04 ,pp. : 89-97

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The effects of store brand loyalty on store loyalty: evidence from the Spanish market

By Martos-Partal Mercedes Gonzalez-Benito Oscar

The International Review of Retail, Distribution and Consumer Research, Vol. 19, Iss. 3, 2009-07 ,pp. : 273-288

Routledge Ltd

Access to resources Recommend Favorite