Determining factors in family purchasing behaviour: an empirical investigation

Author: Martínez Eva   Polo Yolanda  

Publisher: Emerald Group Publishing Ltd

ISSN: 0736-3761

Source: Journal of Consumer Marketing, Vol.16, Iss.5, 1999-05, pp. : 461-481

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract