Customer loyalty and customer loyalty programs

By Uncles Mark D   Dowling Grahame R   Hammond Kathy  

Journal of Consumer Marketing, Vol. 20, Iss. 4, 2003-07 ,pp. : 294-316

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The effects of customer satisfaction measurement: the internal market versus the external market

By Piercy Nigel F  

Marketing Intelligence & Planning, Vol. 14, Iss. 4, 1996-04 ,pp. : 9-15

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The principal's and agents' contribution to customer loyalty within an integrated service distribution channel: An external perspective

By Andreassen Tor Wallin   Lanseng Even  

European Journal of Marketing, Vol. 31, Iss. 7, 1997-07 ,pp. : 487-503

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Customer retention: examining the roles of store affect and store loyalty as mediators in the management of retail strategies

By Ray Ipshita   Chiagouris Larry  

Journal of Strategic Marketing, Vol. 17, Iss. 1, 2009-02 ,pp. : 1-20

Routledge Ltd

Access to resources Recommend Favorite

Balancing the act: the implications of jointly pursuing internal customer orientation and external customer orientation

By      

Journal of Marketing Management, Vol. 30, Iss. 13-14, 2014-10 ,pp. : 1320-1352

Routledge Ltd

Access to resources Recommend Favorite