"To legislate or not to legislate": a comparative exploratory study of privacy/personalisation factors affecting French, UK and US Web sites

Author： Gurau Calin   Ranchhod Ashok   Gauzente Claire  

Publisher： Emerald Group Publishing Ltd

ISSN： 0736-3761

Source： Journal of Consumer Marketing, Vol.20, Iss.7, 2003-12, pp. : 652-664

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