Interlinear or inscription? A comparative study of Chinese and American mall shoppers' behavior

Author： Li Fuan   Zhou Nan   Nicholls J.A.F.   Zhuang Guijun   Kranendonk Carl  

Publisher： Emerald Group Publishing Ltd

ISSN： 0736-3761

Source： Journal of Consumer Marketing, Vol.21, Iss.1, 2004-01, pp. : 51-61

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