Author: Carrigan Marylyn Szmigin Isabelle Wright Joanne
Publisher: Emerald Group Publishing Ltd
ISSN: 0736-3761
Source: Journal of Consumer Marketing, Vol.21, Iss.6, 2004-06, pp. : 401-417
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
By Grünhagen Marko Grove Stephen J Gentry James W
European Journal of Marketing, Vol. 37, Iss. 11-12, 2003-11 ,pp. :