Consumer perceptions of store brands versus national brands

Author： Wulf Kristof De   Odekerken-Schröder Gaby   Goedertier Frank   Van Ossel Gino  

Publisher： Emerald Group Publishing Ltd

ISSN： 0736-3761

Source： Journal of Consumer Marketing, Vol.22, Iss.4, 2005-04, pp. : 223-232

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