Rethinking the TAM model: time to consider fun

Author: Chtourou Mohamed Saber   Souiden Nizar  

Publisher: Emerald Group Publishing Ltd

ISSN: 0736-3761

Source: Journal of Consumer Marketing, Vol.27, Iss.4, 2010-01, pp. : 336-344

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract