Country of origin, ethnocentrism and bicultural consumers: the case of Mexican Americans

Author: Zolfagharian Mohammad Ali   Sun Qin  

Publisher: Emerald Group Publishing Ltd

ISSN: 0736-3761

Source: Journal of Consumer Marketing, Vol.27, Iss.4, 2010-01, pp. : 345-357

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content