The moderating role of human values in planned behavior: the case of Chinese consumers' intention to buy organic food

Author： Zhou Yanfeng   Thøgersen John   Ruan Yajing   Huang Guang  

Publisher： Emerald Group Publishing Ltd

ISSN： 0736-3761

Source： Journal of Consumer Marketing, Vol.30, Iss.4, 2013-06, pp. : 335-344

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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