Author： Lewin Jeffrey E. Johnston Wesley J.
Publisher： Emerald Group Publishing Ltd
ISSN： 0885-8624
Source： The Journal of Business and Industrial Marketing, Vol.11, Iss.1, 1996-02, pp. : 7-16
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
Access to resources
Recommend
The Past, Present and Future of Relationship Marketing
By Harker Michael John Egan John
Journal of Marketing Management, Vol. 22, Iss. 1, 2006-02 ,pp. :
"Marketing and flexibility": debates past, present and future
By Combe Ian
European Journal of Marketing, Vol. 46, Iss. 10, 2012-09 ,pp. :
Sustainability marketing research: past, present and future
Journal of Marketing Management, Vol. 30, Iss. 11-12, 2014-09 ,pp. :