Manage your offering or manage your relationship?

Author： MacKenzie Herbert F   Hardy Kenneth G  

Publisher： Emerald Group Publishing Ltd

ISSN： 0885-8624

Source： The Journal of Business and Industrial Marketing, Vol.11, Iss.6, 1996-06, pp. : 20-37

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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