Business-to-Business Relationship Marketing: An Internet and International Perspective

By T.C. Melewar   Carol Hunt   Susan Bridgewater  

The Marketing Review, Vol. 2, Iss. 2, 2001-06 ,pp. : 169-185

Westburn Publishers Ltd

Access to resources Recommend Favorite

Applying interactional psychology to salesforce management: a socialization illustration

By Donavan D Todd   Fang Xiang   Bendapudi Neeli   Singh Surendra N  

Qualitative Market Research: An International Journal, Vol. 7, Iss. 2, 2004-02 ,pp. : 139-152

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Salesforce performance and behaviour-based management processes in business-to-business sales organizations

By Piercy Nigel F   Cravens David W   Morgan Neil A  

European Journal of Marketing, Vol. 32, Iss. 1-2, 1998-01 ,pp. : 79-100

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Do consulting-oriented sales management programs impact salesforce performance and profit?

By Pelham Alfred  

The Journal of Business and Industrial Marketing, Vol. 21, Iss. 3, 2006-04 ,pp. : 175-188

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

From customer relationship management to customer-managed relationship: unraveling the paradox with a co-creative perspective

By Law Monica   Lau Theresa   Wong Y.H.  

Marketing Intelligence & Planning, Vol. 21, Iss. 1, 2003-02 ,pp. : 51-60

Emerald Group Publishing Ltd

Access to resources Recommend Favorite