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By Borgerson Janet L.   Schroeder Jonathan E.   Blomberg Britta   Thorssén Erika  

Journal of Marketing Management, Vol. 22, Iss. 9, 2006-11 ,pp. : 955-978

Routledge Ltd

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Small firm entrepreneurial outsourcing: traditional problems, nontraditional solutions

By Murphy Patrick J.   Wu Zhaohui   Welsch Harold   Heiser Daniel R.   Young Scott T.   Jiang Bin  

Strategic Outsourcing: An International Journal, Vol. 5, Iss. 3, 2012-11 ,pp. : 248-275

Emerald Group Publishing Ltd

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Proposing a non-traditional ordering methodology in achieving optimal flexibility with minimal inventory risk

By Keong Ooi Chee   Ahmad M.M.H. Megat   Sulaiman N Ismail S   Ismail M Yusuf  

Asia Pacific Journal of Marketing and Logistics, Vol. 17, Iss. 2, 2005-02 ,pp. : 31-43

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The consumer-perceived value of non-traditional media: effects of brand reputation, appropriateness and expense

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Journal of Consumer Marketing, Vol. 26, Iss. 3, 2009-05 ,pp. : 155-163

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Explanations of the decision to franchise in a non-traditional franchise sector: the case of the UK construction industry

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Journal of Small Business and Enterprise Development, Vol. 7, Iss. 4, 2000-04 ,pp. : 343-351

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