Exclusivity and relationalism in marketing channels

Author: González-Hernando Santiago   Argüelles Víctor Iglesias   Gutiérrez Juan A Trespalacios  

Publisher: Emerald Group Publishing Ltd

ISSN: 0885-8624

Source: The Journal of Business and Industrial Marketing, Vol.18, Iss.1, 2003-02, pp. : 22-39

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Abstract