Does customer portfolio analysis relate to customer performance? An empirical analysis of alternative strategic perspective

Author： Eng Teck-Yong  

Publisher： Emerald Group Publishing Ltd

ISSN： 0885-8624

Source： The Journal of Business and Industrial Marketing, Vol.19, Iss.1, 2004-01, pp. : 49-67

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

The strategic value of customer profitability analysis

By van Raaij Erik M  

Marketing Intelligence & Planning, Vol. 23, Iss. 4, 2005-04 ,pp. : 372-381

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Service employees and customer phone rage: an empirical analysis

By Harris Lloyd C.  

European Journal of Marketing, Vol. 47, Iss. 3-4, 2013-03 ,pp. : 463-484

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Customer e-loyalty to internet banking: an empirical analysis

By Terzidis Konstantinos   Papadopoulou Eva   Kosmidis Kosmas  

Global Business and Economics Review, Vol. 15, Iss. 2-3, 2013-04 ,pp. : 148-162

Inderscience Publishers

Access to resources Recommend Favorite

Analysis of customer portfolio and relationship management models: bridging managerial dimensions

By   Sanchez Romulo  

The Journal of Business and Industrial Marketing, Vol. 20, Iss. 6, 2005-06 ,pp. : 307-316

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Customer or profit focus: an alternative perspective

By Carson David   Gilmore Audrey   Maclaran Pauline  

Journal of Marketing Practice: Applied Marketing Science, Vol. 4, Iss. 1, 1998-01 ,pp. : 26-39

Emerald Group Publishing Ltd

Access to resources Recommend Favorite