High-tech or high-touch positioning for the regional business market: the case of County Community Bank

Author： Kennett Pamela A.   Sneath Julie Z.   Borders A. Leila  

Publisher： Emerald Group Publishing Ltd

ISSN： 0885-8624

Source： The Journal of Business and Industrial Marketing, Vol.19, Iss.7, 2004-12, pp. : 484-495

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