Bridging the theory to application gap in value-based selling

Author： Töytäri Pekka   Alejandro Thomas Brashear   Parvinen Petri   Ollila Ilmari   Rosendahl Nora  

Publisher： Emerald Group Publishing Ltd

ISSN： 0885-8624

Source： The Journal of Business and Industrial Marketing, Vol.26, Iss.7, 2011-08, pp. : 493-502

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